You’re toes-deep in white Southern California sand when the early pulses of a south swell start to bring the little piece of reef out front to life. This is why you come here every day. As you make your way into the lineup, you see a friend checking it from the road and you know you’ll be sharing waves till sunset. You know it’s a friend because who else even surfs here? No one. But you do. This is what you seek out—the nooks and crannies in the coast that other people drive past on their way to something much less interesting. They don’t see it for what it is. It’s simplicity. It’s freedom. It’s life around the bend, and things are damn good here.
We draw inspiration from an era before mass-produced beach goods, when surfers and divers had to find their own creative solutions to problems. From the cigar-box boards built in California garages to the hand-sewn surf trunks, self-reliance defined the ‘30s and ‘40s on the coastal fringe.
Today, we bring the same kind of character and ethos to limited-run, hand-sewn clothing made from more sustainable fabrics, ensuring that you’ll not only be wearing something unique that pays homage to California’s Golden Era, but it will also have a lower environmental impact than mass-produced garments.
Bryce and Molly Lowe-White were just kids when they met in Los Angeles’ South Bay - Bryce a surfer, and Molly a beach rat. Together, over the last 13 years, they’ve built a network of friends with likeminded passions, and they’ve worked for prestigious brands like SURFER magazine and Vans.
Through it all, they’ve lived up and down the California coast, but settled back where it all started in the South Bay. It’s here that they wanted to grow even deeper roots in the local community and create something that reflects who they are and what they love about the beach, the ocean and the heritage of the California lifestyle.